✍️ What Can UX Writers Learn From Disney? ✨

Issue #248 (Oct 11th , 2023)

Author

Yuval Keshtcher
October 11, 2023

Lessons in UX Writing Brought to You by Disney

It’s been more than 100 years since the Walt Disney Company was founded.

In that time they have created stories, and characters beloved by many.

In this special issue of UX Writing Weekly, we’re taking a look at the world of UX Writing through the lens of the magical world created by Walt.

The UX Writing Hub stands in solidarity with our brothers and sisters in Israel during these incredibly difficult times. Our thoughts and prayers are with all those who have been impacted by this crisis.

WHAT’S INSIDE ✍️

  • UX and UX Writing tips from Disney

  • Find out what it’s like to UX write at the happiest place on earth

  • Grab your seat in the next cohort of the UX Writing Academy

  • Find out how Disney is incorporating AI into their writing processes

  • Have a few laughs and learn some UX tips

  • Get a great book recommendation for learning to influence your users

Hot Tips 🔥🔥

Check out these articles for some UX lessons and tips that will help us create top-notch user experiences.

Seamless UX: lessons from Disney

How Disney Parks and Resorts have nailed the seamless user experience.

uxdesign.cc/seamless-ux-lessons-from-disney-8e7a94614f48

Journey to what I learned and experienced as a UX intern at Disney

A look into what I learned from my 1-year internship at The Walt Disney Company in 2017. This is all based off of my experience and…

medium.com/@pailinengel/journey-to-what-i-learned-and-experienced-as-a-ux-intern-at-disney-54c524a72fa7

7 Techniques For Better User Experience Inspired By Walt Disney

Lately, I have encountered this amazing article that says that The World’s First UX Designer was Walt Disney. Walt Disney knew that The best way to give other people positive experiences is by telling them a story.

www.linkedin.com/pulse/7-techniques-better-user-experience-inspired-walt-keshtcher-top-ux-

Walt Disney: The World’s First UX Designer

Attention to detail, a focus on immersion, and the desire constantly improve his products made Walt Disney one of the earliest designers of user experience.

uxmag.com/articles/walt-disney-the-worlds-first-ux-designer

Learn by Listening 🎧

Get the inside scoop on UX Writing for Disney from Oz Chen. ✨

A UX Writing Journey with Oz Chen from Disney | Writers in Tech

On the first episode of Writers in Tech podcast, Oz Chen shared with me his journey of becoming a content strategist and a UX writer at Disney.

uxwritinghub.com/writers-in-tech-podcast-oz-chen-disney

Upcoming 🎤

The next cohort of the UX Writing Academy began on October 9th, 2023. There’s still time to grab your seat!🎓

Get all the skills you need to get hired as an in-house or freelance UX writer in this extensive 6-month training program.

Pillars of the Community 💪

This contribution from our own Damian Corrigan was spot on 🎯. While Disney has a lot of Ws under their belt, they like every major company have room for improvement.

Thanks for bringing this to the community and taking the time to share your insights.

Microcopy Bite 💬

A 404 error page can be frustrating, but Dosney’s UX writers nailed this one.

It’s clear, helps the user get back on track, and stays on brand. They even managed to give a nod to their hit movie Inside Out, with a witty reference “Long Term Memory” and the ever so relatable character Sadness.

Moment of Mirth 😂 

Not unlike young Maleficent, the new UX writer on your team is idyllic and pure of heart. Invite them to the meetings and keep them in the loop, for once their heart has been hardened…😆 

🤖 AI & UX

AI is shaking things up at Disney and we as UX writers can learn a lot from their responses. Read on to find out how they are working to incorporate responsible and ethical use of AI in their content creation.

Marvel's New Show Sparks Outrage About Unethical AI Practices

Do better Marvel.

insidethemagic.net/2023/06/marvel-new-show-sparks-outrage-about-unethical-ai-practices-secret-invasion-jnw1

Why Disney will have to tread carefully as it forges ahead with AI plans

The entertainment giant is bulking up on its AI prowess. Analysts say the brand risks reputational damage if not handled with care.

www.thedrum.com/news/2023/08/11/why-disney-will-have-tread-careful-path-it-forges-ahead-with-ai-plans

How Disney Uses Design Thinking to Create Product Magic

Former Vice President of Products, Games and Interactive for the Walt Disney Company Kimberly Hicks joined Pragmatic Institute for a recent Product Chat. Hicks shared how Disney uses design thinking to create product magic, and how product teams can leverage this creative problem-solving approach in their own work. Hicks and her team launched Disney Channel’s […]

www.pragmaticinstitute.com/resources/articles/product/how-disney-uses-design-thinking

UX Lessons brought to us by Disney 😉

Keep an eye out on our LinkedIn account for a more detailed post with these MEMEs and more 👍.

UX WRITING JOBS 👩‍💻

Whether you’re looking for an entry-level position or a senior role we’ve got them all. We’re constantly updating the job board, so keep on checking!

Portfolio 📔

Check out this stellar portfolio from another successful UX Writing Academy graduate, Hunter Armstrong Brankamp. 🎓

My affinity for the written word drives my understanding of the digital landscape and pairs with empathic emotional considerations to enable specific, actionable feedback on the user experience.

huntarmstrong.com/user-experience

Yuval’s UX Lit Pick 📖

In this book, Thaler and Sunstein provide invaluable insights into behavioral economics, offering a deeper understanding of how users make decisions. Learn how to use your words to craft user interfaces that subtly guide choices and enhance the overall user experience.

FIN

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Want to be featured? Let me know at [email protected]

Until next time👋,

Yuval Keshtcher and UXWH team ✍️

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