For the love of words and online dating 🍿♥️

Issue #265 (Feb 14th, 2024)

For the love of words and online dating 🍿

Find out how carefully crafted messaging can enhance user experiences, foster connections, and spark meaningful relationships in the world of online dating ♥️.

  • A chance to come and learn more about our UX Writing programs ✏️

  • Hot insights from UX writers and localization experts of dating apps 🔥

  • Have you taken the Salary Survey? Help us help you! Take it now 💰

  • Sign up for our upcoming Free Future Proof Events 🎟️

  • A community vote about copy ✅

  • An awesome interview with Diego Graglia of Netflix 📺

  • Job opportunities at Tinder and Match ♥️

Join us next week for an open house event.

Yuval Keshtcher, the founder and CEO of the UX Writing Hub, will be there to answer questions about our programs and help you make the right choice for you. 

Reserve your spot at this event now!


We wrote you a poem…

Roses are red, violets are blue, but bad UX writing makes me want to say 'Adieu'!

Imagine swiping left on Valentine's Day because the app's confusing prompts left you dismayed.

Remember, folks, clear UX writing and content design save the day, ensuring your love life doesn't go astray.

Now check out these articles 👇🍿

Let’s Take a Vote

There seem to be as many different ways of getting users to sign up for dating sites as there are fish in the sea.

Which of these examples would earn your trust when it comes to picking a partner?

  1. Eharmony

  2. OkCupid

  3. Zoosk

Which company got it right?

Take a close look at the copy clippings above, then cast your vote for the copy that does the job best.

Login or Subscribe to participate in polls.

Learn by Listening 👀

If you’ve ever had occasion to “Netflix and Chill,” you can probably thank Diego Graglia for helping you find what to watch 😉.

Listen in to this episode to learn more about the UX writing process at one of the world’s largest streaming platforms.

Microcopy 🤏

We loved this copy from Bumble. ”Make the first move” felt bold and empowering, while the body copy gave clear and direct instructions that the CTAs supported.👏👏

Featured Case Study 🔎

This case study by Sean McGowan takes an honest look at the UX of Bumble. It covers everything from features and usability to, of course…the words. Take a look. See if you agree.

Will AI Help Lonely Hearts Find Love?  🤖

AI is revolutionizing the dating app industry, reshaping how connections are made and matches are found. From personalized recommendations to advanced matching algorithms, AI is unlocking new possibilities for users seeking love in the digital age. As UX writers, we will want to understand these changes so that we can be the ones to guide and shape them in the healthiest ways for our users.

It's not an article, but it's worth a glance. Flirtual is a VR dating app. It's an interesting concept, and the writing in it is pretty good. 👇

Events 🎟️

Future Proof Event Series 👇

If you haven’t checked out our Free Future Proof events, you’re missing out. Check out who’s joining us in the coming months and reserve your seats! 🪑

We plan to host an event EVERY SINGLE WEEK, so be on the lookout .👀!

Book Recs 📚

Writing for a dating app? There are actually a few good books out there. Getting into our users’ shoes and really taking them for a spin is important. This is one read I would recommend.

Just Clownin Around  🤡

In our quest to bring you the freshest, most cutting-edge dating app content, we scoured all corners of the web.

We’re pleased to report that there’s truly someone out there for everyone ♥️.

For Those Who LOVE to Learn 🎓

Checkout our latest blog post and get some great tips and knowledge of content strategy.

Have you taken the Salary Survey yet? A few minutes of your time will help us gather information that could benefit you in the long run.

Once we have enough participants, we’ll be able to crunch the numbers and put together some data that you (and your peers) will be able to use the next time you’re negotiating your salary or on the job hunt.

UX Writing Jobs 👩‍💻

Whether you’re looking for an entry-level or senior role, we’ve got them all. We’re constantly updating the job board, so keep on checking!

Here are a few opportunities we found related to the theme:

That’s All For Now 👋

Be the hero 🦸 of your professional circle and share our newsletter with your colleagues.

Want to be featured? Let me know at [email protected]

Until next time👋,

Yuval Keshtcher and UXWH team