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- ✍️ Localization Tips for UX Writers
Words Across Borders - Getting Localization Right 🌍
Localizing content is crucial for UX writers, and the importance has only grown in recent years. Here are 6 reasons why we all need to get this right:
Cultural relevance
Enhanced user experience
Regulations
Improved conversions
SEO benefits
Competitive advantage
So, while that turkey🦃 is defrosting and the pumpkin pie🥧 is baking, spend a minute with us to learn about all things localization.
It will be one more thing to be thankful for tomorrow 😉.
WHAT’S INSIDE ✍️
Tips and Tricks for localizing UX content 🌍
An interview with Mette Thomson of Get Your Guide 🎙️
A special contribution from Michal Kessel Shitrit ✨
A localization job opportunity 🏢
A great book recommendation and more 📖
The Hot Take 🔥
Check out these articles from some of the greatest minds in UX localization. They are packed with great tips, tricks, and research.
Learn by Listening 🎧
Check out this nostalgic 2019 episode of Writers in Tech to hear Yuval and Mette Thomsen discuss all things localization at Get Your Guide
Pillars of the Community 💪
Michal Shitrit is pretty much a guru when it comes to localization.
We’ve got some great content to share from her in this issue. Check out the full article to learn more about localization fatigue and how you can address this significant issue in UX Writing.
Special Feature ✨
For this week’s issue, we had a quick sitdown with Michal Kessel Shitrit, to ask what advice she currently has for UX writers looking to step up their localization game. Here’s what she said 👇.
Localization is becoming such an integral part of UX design, but it’s still somewhat of a black box for many content designers. If you’ve feel like your localized content could use an improvement, here are 4 steps that could get you started…
1) Talk to international users. Sit with them for a Zoom or send them a questionnaire to get their input on your localized experience.
2) Set up some tests. No use working hard to improve the content if you can’t measure to see if you’re in the right direction.
3) Discuss the feedback with your localization vendors. Whether they’re an agency, in-house translators, or freelance linguists, they can give you valuable insight and tips.
4) Start making changes, but slowly. Take it step-by-step and measure as you go, so that you can see what’s working and what isn’t.
There’s never a one-size-fits-all solution when it comes to localized content. But if you come to this open-minded and communicative, you can get valuable improvement over time. Good luck!
Microcopy Bite 💬
As a product that’s grown to be available in 190 countries, we could argue that Netflix has mastered its localization game.
Right down to the descriptions of the shows, subtitles, and recommendations. Every aspect of their content is tailored to the audience.
Image Credit: Lingo Hub
Moment of Mirth 😂
Check out this localization mismatch from Coors.
🤖 AI & UX
It’s no surprise that AI will impact the way we approach localization, but for now, there’s a lot of uncertainty.
Language is SO nuanced. Is it capable of emulating the human understanding of context, or will it just spit our translations? Read on to learn more!
Upcoming Events 🎟️
The UX Writing Hub will be offering some deals you’re not going to want to miss! There’s never been a better time to join the UX Writing Academy or if it’s AI you’re looking to learn about, we have a deal that’s going to blow your mind 🤯.
UX WRITING JOBS 👩💻
Whether you’re looking for an entry-level or senior role, we’ve got them all. We’re constantly updating the job board, so keep on checking!
Yuval’s Lit Pick📔
 | If you’re interested in language, this is a fun read that will give you a new appreciation for the intricacies of the words we speak. Highly recommend. You won’t be disappointed 😉. |
FIN
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Until next time👋,
Yuval Keshtcher and UXWH team ✍️