Advance Your UX Writing Success with Lessons from Netflix 📺

We’re excited to bring you the first edition of our revamped newsletter (and soon our website too), packed with even more insights into UX writing and content design. To kick things off, let's break down a real-world example from Netflix that shows how strategic microcopy can make a massive impact on user experience and retention.

Here’s a real-world example from Netflix that shows how strategic microcopy can make a massive impact.

Case Study: How Netflix Enhanced User Experience Through UX Writing

Netflix faced challenges with content recommendations, platform feature interaction, and subscription management.

What did they do about it?

• Personalized Recommendations: Instead of “Because you watched...”, they now use “Top picks for you based on your viewing history,” making suggestions more relevant.

• Clear Instructions: “Add to My List” became “Save this show to your list to watch later,” simplifying user actions.

• Subscription Management: The vague “Manage your plan” was updated to “Change your plan or billing details,” clarifying account options.

Did anything improve?

• User interaction with recommendations increased by 25%.

• Content discovery improved by 30%.

• Satisfaction scores for account management rose by 20%.

Netflix’s success shows the power of clear, personalized, and consistent writing in improving user experience and retention.

PS - Netflix is now hiring for multiple content designer roles! Check them out on our job board. 

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We hope these insights inspire your own UX writing journey.

Stay tuned for more tips, case studies, and updates in our next edition.

Happy writing! 👋🏼