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Designing Better Content the Ted Lasso Way š
Issue #268 (March 13th, 2024)
Designing Better Content the Ted Lasso Way š
We decided to lead with what is undoubtedly Tedās best advice. āBe curious, not judgemental.ā In your content audits, your user testing, and your research, make no assumptions and ask tons of questions.
Think thatās good advice? Thereās plenty more to come š!
WHATāS INSIDE āļø
Have you taken the Salary Survey? Help us help you! Take it nowĀ
Articles to make you a better design thinker and product leader! šŖ
A talk with 8 great tips for product leaders šŗ
Get your FREE ticket to join a special talk with Andrew Steinšļø
Find out what Apple sees as the future of AI š¤
ArticlesĀ š°
Thereās so much we can learn from Ted Lasso, not just about becoming happier humans but about being better, more empathetic UX writers.
Check out this collection of articles for some amazing, Ted-like advice.
Learn by Watching šŗ
Weāve all had that one bossāthe leader who just knew how to lead. They somehow sensed when people needed pushing and when they needed a break. They listened empathetically and got the most out of the team.
Whether youāre a product leader (or hope to be) or a team member trying to suss out how healthy your team is, this talk is a great intro to the topic.
Community SpotlightĀ š¦
Big shout out to Nathan Mudalair for this thoughtful response! Keep an eye out; weāre going to continue working to find out what our community members want to learn about and creating content to address it.
MicrocopyĀ š¤
This copy from Apple TV is interesting. Itās aimed at non-users because they arenāt signed in yet. Only the final option allows a paid user to sign in and then access the other content.
The top two CTAās are designed to get new users to experience the content and potentially sign-up.
I would love to see some data about using the word āacceptā here.Ā
Maybe trying to avoid the term āsignupā as people associate that with paying, but then thereās a connotation to the word āaccept.ā š¤
Events šļø
Join us for a conversation with Andrew Stein on Thursday, 3/14.
Sign up today to reserve your free seat for this sure-to-be awesome event.
See more of our upcoming Futureproof UX Content events here
Apple and AIĀ šš¤š¤
Apple is of course who we can thank for the inspiration that is Ted Lasso, so this week weāve devoted this section to a deep dive into their AI efforts.
Featured Case StudyĀ š¦
Apple not only brings us Ted Lasso but also Apple Music š¶. This case study does a great job of offering a look at the different user experiences offered by these two giants. Check it out š.
Book Recs š
This one we can't recommend from personal experience, yet, but itās on the short list.Ā
Fictional or not, Ted is an amazing leader, and there are no doubt a ton of valuable lessons that content leaders can take from his approach.
Weāre gonna check it out, and we would love to hear your thoughts on this one as well!
Salary SurveyĀ šµ
Have you taken the Salary Survey yet? A few minutes of your time will help us gather information that could benefit you in the long run.
Once we have enough participants, weāll be able to crunch the numbers and put together some data that you (and your peers) will be able to use the next time youāre negotiating your salary or on the job hunt.
UX Writing JobsĀ š©āš»
Whether youāre looking for an entry-level or senior role, weāve got them all. Weāre constantly updating the job board, so keep on checking!
Thatās All For NowĀ š
Be the hero š¦ø of your professional circle and share our newsletter with your colleagues.
Want to be featured? Let me know at [email protected]
Until next timeš,
Yuval Keshtcher and UXWH team