Designing Better Content the Ted Lasso Way 🐟

Issue #268 (March 13th, 2024)

Designing Better Content the Ted Lasso Way 🐟

We decided to lead with what is undoubtedly Ted’s best advice. “Be curious, not judgemental.” In your content audits, your user testing, and your research, make no assumptions and ask tons of questions.

Think that’s good advice? There’s plenty more to come 👇!


  • Have you taken the Salary Survey? Help us help you! Take it now 

  • Articles to make you a better design thinker and product leader! 💪

  • A talk with 8 great tips for product leaders 📺

  • Get your FREE ticket to join a special talk with Andrew Stein🎟️

  • Find out what Apple sees as the future of AI 🤖

Articles 📰

There’s so much we can learn from Ted Lasso, not just about becoming happier humans but about being better, more empathetic UX writers.
Check out this collection of articles for some amazing, Ted-like advice.

Learn by Watching 📺

We’ve all had that one boss—the leader who just knew how to lead. They somehow sensed when people needed pushing and when they needed a break. They listened empathetically and got the most out of the team.
Whether you’re a product leader (or hope to be) or a team member trying to suss out how healthy your team is, this talk is a great intro to the topic.

Community Spotlight 🔦

Big shout out to Nathan Mudalair for this thoughtful response! Keep an eye out; we’re going to continue working to find out what our community members want to learn about and creating content to address it.

Microcopy 🤏

This copy from Apple TV is interesting. It’s aimed at non-users because they aren’t signed in yet. Only the final option allows a paid user to sign in and then access the other content.
The top two CTA’s are designed to get new users to experience the content and potentially sign-up.
I would love to see some data about using the word “accept” here. 
Maybe trying to avoid the term “signup” as people associate that with paying, but then there’s a connotation to the word “accept.” 🤔

Events 🎟️

Join us for a conversation with Andrew Stein on Thursday, 3/14.

Sign up today to reserve your free seat for this sure-to-be awesome event.

See more of our upcoming Futureproof UX Content events here

Apple and AI 🍎🤝🤖

Apple is of course who we can thank for the inspiration that is Ted Lasso, so this week we’ve devoted this section to a deep dive into their AI efforts.

Featured Case Study 🔦

Apple not only brings us Ted Lasso but also Apple Music 🎶. This case study does a great job of offering a look at the different user experiences offered by these two giants. Check it out 🔎.

Book Recs 📚

This one we can't recommend from personal experience, yet, but it’s on the short list. 

Fictional or not, Ted is an amazing leader, and there are no doubt a ton of valuable lessons that content leaders can take from his approach.

We’re gonna check it out, and we would love to hear your thoughts on this one as well!

Salary Survey 💵

Have you taken the Salary Survey yet? A few minutes of your time will help us gather information that could benefit you in the long run.

Once we have enough participants, we’ll be able to crunch the numbers and put together some data that you (and your peers) will be able to use the next time you’re negotiating your salary or on the job hunt.

UX Writing Jobs 👩‍💻

Whether you’re looking for an entry-level or senior role, we’ve got them all. We’re constantly updating the job board, so keep on checking!

That’s All For Now 👋

Be the hero 🦸 of your professional circle and share our newsletter with your colleagues.

Want to be featured? Let me know at [email protected]

Until next time👋,

Yuval Keshtcher and UXWH team